Advice built to serve families across generations

Nearly a decade ago, Gordon Jensen joined the firm and helped build the planning and operational framework that supports clients today. As an Accredited Investment Fiduciary® (AIF®), he brings a disciplined, process-driven approach to the advice clients receive and to the ongoing monitoring of their plans.

As lead advisor, Gordon is responsible for the ongoing planning relationship. His day to day is spent conducting reviews, ensuring portfolios remain aligned with client goals, and guiding new families through a clear and structured onboarding process.

Gordon and his wife, Kaitlyn, live in Little Rock with their two children, Mia and Miles. Outside the office, he enjoys board games, pickleball, and exploring the local restaurant scene.

Rich Jensen graduated from the University of California, Berkeley in 1982 with a degree in engineering. Five years later, he founded a financial consulting firm in the San Francisco Bay Area, setting in motion nearly four decades of work in financial services.

Rich later joined American Express Financial Advisors before moving to Prudential Financial, where he served as Managing Director and Vice President of Financial Planning. During his time with Prudential, he oversaw more than $3.5 billion in assets for individual and institutional clients throughout the Silicon Valley and the surrounding region.

Today, Rich brings that depth of experience to BRS Financial while also serving as General Partner of a private hedge fund focused on venture capital and private equity opportunities for clients and family offices.

Rich and his wife, Mary, live in Puerto Rico but make plenty of time to visit their three married children and six grandchildren. Outside of work, he enjoys golf, pickleball, cheering on the 49ers, Warriors, and Cal Bears, facilitating JOGs through Generous Giving, and leading small-group Bible studies in their home.